The CEO of the American Telemedicine Association Jonathan Linkous said that the stage is set for making telemedicine “a profit center” during a session at this year’s ATA International Meeting & Trade Show, held in Austin, Texas. Linkous emphasized the role of telemedicine as a business tool as he spoke to conference attendees, according to Healthcare Finance News.
“This is an incredible time for healthcare, and we need to look at it from within a specific framework in terms of the dollars and cents of it,” Linkous said. “We want attendees to gain a better understanding of the return on investment associated with telemedicine as well as efficient ways of operating a program.”
“We’re in a new world right now, trying to figure out how to make use of this technology,” he added. “And it’s important to recognize that it’s not about the medical device or technology. It’s about the service that uses the technology as a tool. That’s where operations comes in.”
“The goal is to integrate telemedicine into the practice of care – it’s not a specialty unto itself,” said Linkous. ===> Continue Reading